Francisca Ubah

Customer Segmentation Analysis
Using RFM clustering to segment over 4,000 customers into different focus groups based on the recency, frequency, and monetary value of their purchases.

Shopping Cart - Financial Performance
An analysis of an online clothing store to provide insights into its quarterly performance as well as recommendations on how to improve profitability.

Market Basket Analysis
An analysis of over 14,500 customer transactions using data mining to reveal existing product associations and purchase patterns.

2021 Michelin Guide Restaurants
An interactive dashboard showing countries with impeccable cuisine and the number of awards recieved.